A new report, "Bicyclists Bring Business: A Guide for Attracting Bicyclists to NY's Canal Communities" (741.01 Kb), by Parks and Trails New York, discusses in detail how to successfully market to cyclists and trail tourists. 

The report discusses the demographics and needs of cyclists, how to create a bicycle friendly business and community, and marketing to cyclists.

While the report is focused on New York's Canal corridor, it applies to any trail community.

Also included are assessment checklists for communities and businesses.

It's an important, comprehensive report that could be a valuable tool for those looking to benefit economically from nearby trails.

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